It won’t be news to anyone who knows us at Smith & Smith to hear that we’re big fans of awards.
They’re a fantastic way for your business to go the extra mile and prove to your customers, competitors, employees, the wider public and even yourself just how good you are at what you do – something we’ve already talked about in detail.
For this reason, we’ve put together some advice for B2B companies looking to get started with awards entries and are in need of a helping hand.
B2B Awards: Top Tips
- Cast your net wider than your individual industry and embrace more general innovation and technology, customer service, business excellence, management, ‘best places to work’ and charity - do the necessary research legwork to pinpoint the most relevant for your company.
- Draw up an annual schedule, with perhaps one entry each month to include local, regional, national, sector and other awards.
- Don’t dismiss national awards just because they sound big. If you’re doing something well, you could be doing it better than anyone else in the country.
- Designate responsibilities for who does what – including research, collating necessary figures and paperwork, writing the actual entry and following up. Make sure you’re giving whoever’s writing the entry enough time in the working day, as this can be time-consuming to start with.
- Remember to tell all your staff, customers, suppliers and other contacts – as well as relevant journalists – about your win. This calls for a press release.
- Mention it on your website, blog, stationery if possible, and e-mail sign-offs of all staff, including the awards logo if possible.
- Don’t take it badly if you don’t make the long-list or short-list. Awards entries are a skill in themselves, and if you’re confident of the winning potential of your company, take this as an opportunity to revisit your entry and work out how you can improve on it next time.
It may seem daunting at first, but awards entries are more than worth the effort to demonstrate your talents and consequently be used as a tool to help grow your business. And if you’re stuck, you can always download our free ebook below or give us a call for advice on +44 (0) 161 927 9487.