A few years back we won the PR account for TruRead Ltd., a three-man technological innovation start-up based in Wilmslow, Cheshire. Managing director Simon Slater, whose background was in I.T. applied to the utilities sector, had developed a ‘smart metering’ product that used SMS technology to remotely monitor energy usage, whether Read more...
We were approached by our client of five years the Brulimar Optical Group to launch their latest glasses collection – Pineapple Eyewear – with a high-profile media event. This was a wonderful challenge for Smith & Smith PR as we are predominately a B2B agency so this foray into consumer was exciting. But we needed to make a Read more...
Brulimar Optical Group is one of the largest designers, manufacturers and distributors of branded eyewear in the UK with 15 per cent of the spectacle market. The company is licensed to produce frames for brands including Pineapple, Lee, Bench and Hooch and holds major contracts with most of Britain’s best-known high street optical Read more...
Our brief was to provide a one-day-per-month PR campaign with the objectives of raising the Dogs’ Homes’ profiles in local media to increase volunteering, donationsand adoptions and assisting the organisations in the dissemination of policy recommendations around issues including micro-chipping, homeless hostels, gangs’ Read more...
Smith & Smith PR amazed the PR industry when they won the three year Digital UK 'Digital Switchover' account. Retained to manage the PR around the firs, and largest digtial switchover in the UK, all eyes were on us! This was the biggest awareness campaign since decimalisation so the finale event had to be something special. The crowning Read more...
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“Smith & Smith PR created a spectacular launch for Pineapple Eyewear at Pineapple Dance Studios. From initial meetings to the end presentation, the team was focused and dedicated. On the day of the event, Smith & Smith PR presented Pineapple as a valuable entrant to the eyewear market. Press reaction has been favourable and positive,with wider than expected coverage.”- Debbie Moore, chairman and founder of Pineapple
“It was a fun and entertaining day and I really liked the dancers putting on a show as it helped link the glasses and dance studios together. The glasses were clearly displayed and could be tried on if you wanted to. I got lots of great material to use for the newspaper. A hugely successful day!” - Natalie Edwards, Sunday Mirror (guest)
“Smith & Smith have greatly assisted us in achieving our aims, especially in rehoming ‘sticky’ dogs, fund-raising and gaining greater awareness of the work we do. Since Smith &Smith started the campaign, we’ve seen a drastic increase in day-to-day donations, with support and adoptions up 34%. These increases have allowed the Home to extend and improve the work we do for local communities. Without Smith & Smith this wouldn’t have been possible.”- Lisa Graham, manager, Manchester Dogs’ Home
“Smith & Smith PR’s enthusiasm and hard work in organising the Pineapple Eyewear launch was outstanding. I was extremely impressed with the way they thought of every last detail from the goody bags and decorations to the catering and entertainment. To have over 60 journalists attend from key trade, consumer and national publications was amazing – and resulted in fantastic coverage, which has proved invaluable to Brulimar in launching Pineapple Eyewear. The way the Smith & Smith PR team used celebrities such as Louie Spence and Kevin Kennedy was also very effective and made the Pineapple Eyewear launch fun and interesting to different demographics across the country. It added to the sparkle and excitement of the launch, whilst also making sure that Pineapple Eyewear remained the focal point throughout. The team’s dedication and passion for consumer PR really shone through, and I have nothing but praise for their work in the Pineapple Eyewear launch. Smith & Smith PR was a joy to work with and I’m looking forward to working with them in building a very successful consumer PR campaign for Pineapple Eyewear.” - Howard Librae, managing director of the Brulimar Optical Group
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