Brulimar - Making a Splash on the International Stage

The client?

Brulimar Optical Group, an eyewear design house creating frames for some of Europe’s best-loved designer labels, plus Smith & Smith PR, a group of multilingual marketers with an affinity for building brands and relationships on a pan-European scale.

The challenges? 

• Replicate the brand’s market-leading position in the UK to Germany, France and Italy
• Create a pull effect among glasses-wearing consumers

 The solution?

• Establish an unforgettable presence at Europe’s biggest optical events
• Collaborate with retailers and brandowners Bench and Lee Cooper to generate promotions and appealing trend-led campaigns
• Establish strong editor relationships on an international scale to raise awareness and stimulate demand across Europe
• Establish covetable consumer collateral and web presence to reflect the calibre of branded eyewear on offer
• Tap into celebrity endorsement and product placement to make sure top celebs are seen in Brulimar’s designerframes
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 The verdict?

• A successful six-year relationship between this ambitious designer eyewear firm and us
  
• Impressive 50+ times return on investment on celebrity-led eyewear launches such as the Pineapple Dance collection
• Sustained high levels of awareness across Europe through consistent and topical news, blogs and commentary                                   

“This PR team is a wonderful asset in all aspects of our marketing.Smith & Smith PR is always creative and forward thinking, with a positive attitude in everything they are involved with.” Howard Librae, managing director, Brulimar Optical Group