JMC iT - using pR to stand out in the crowded tech-marketplace

The client?

JMC IT, a North West IT solutions firm that was hiding it’s light under a bushel.

The challenges?

• Communicate its position as ‘best inclass’ to SMEs in the region plus diverse vertical markets
• Offer a seamless, agency-based alternative to an in-house marketing manager

The solution?

• Partner with trade bodies in verticalmarkets, such as the Institute of Recruiters to engage with members and demonstrate integrity
• Collaborate on a series of targeteddirect mails built on strong CSR and commercial successes
• Implement rigorous reporting processto ease transition from in-house management to agency support
• Don’t just talk the talk, walk the walk!Regularly review and tap into advocacy hot spots, using satisfied customers’experiences to highlight JMC’s USP – unrivalled quality of service

The verdict?        

“The Smith & Smith PR team in Manchester have done some tremendous work raising the profile of our business. This team of PR consultants are very professional, self-motivated and inventive, always looking for new and innovative ways to promote us. In the year we have been working with Smith & Smith PR, they have really come to terms with the nature of our business and my key contacts at the agency are now as capable as any of our staff at communicating our values, products and services. I would highly recommend Smith & Smith PR to anyone looking for first-rate marketing communications support.” Andrew Burgess, managing director, JMC it