Gill Kamel founded the mobile website Lose My Number to help people protect their privacy when shopping, selling or dating online, letting users control who has their phone number and for how long. Lose My Number lets anyone connect and disconnect unlimited, disposable numbers to their mobile at the push of a button, keeping their personal number private.
Gill’s second product is the personal safety tracking app,Keep Me Safe. Like a ‘Sat Nav for people’, the smartphone application allows parents to keep an eye on their children’s location, as well as allowing parents and partners to safely track their loved one’s journeys.
Gill had enjoyed success in the financial sector, but was now challenged with the launching two new products into a relatively unfamiliar and equally fast moving market. Competing as an SME in any market dominated by experienced and well-funded corporations is a tough ask, and Gill needed a Manchester-based PR agency that could support her in dealing with all aspects of social media, from developing the apps to launching them via the consumer media. So, Gill tasked Smith & Smith PR with building both brands up from their very foundations.
We provided consultation on every stage of developing the applications as well as the brand develop managing the design and drafting of the key messages and all copy.
We also designed and wrote the the investor pitch to potential backers and co-ordinated the social media outreach around the launch of both products.
A tenacious consumer press relations campaign also resulted in coverage in Sunday Mirror, Look Magazine, Daily Mail, Woman & Home, Fabulous Magazine, BBC Asian Network, Real Radio, BBC Radio Merseyside to name a few.