Quantum Pharmaceutical: A 'Specials' Case 

The Client?

North East-based Quantum Pharmaceutical, one of the leady UK manufacturers of unlicensed medicines and special obtains, serving hospitals, pharmacies and dispensing doctors.

The Challenge?

To outline the benefits of unlicensed medicines – a complex area – in simple but effective terms during a time of rapidly evolving legislation in the sector.

 The Solution?

A mix of media relations, thought leadership activities and exhibition support involving a sophisticated trade media strategy, fast-response management of sensitive issues and good old-fashioned exhibition support with highly-informed and engaged PR staff.

The Verdict?

A multi-stranded campaign straddling business-to-business and thought leadership to deliver results for a client with complex and varied audiences.