From trade exhibitions and round tables to consumer fairs and road shows, events are a powerful and effective way to communicate and engage directly with your customers and other stakeholders. Here at our Manchester-based PR agency, we have a vast amount of experience of supporting our clients at a host of events. Whether large or small, public or private, international or local, we can provide you with all the support, guidance and hands-on help you need to make the event as beneficial for you as possible in terms of press coverage and media relations.
We understand how trade and consumer publications’ news cycles and editorial calendars work. It’s in our nature to identify what it is about your event activities that will make you stand out from the rest and appeal to editors so you are awarded the column inches and air waves. We know how to encourage editors and journalists to stop by your stand and talk to you. And our event support continues long after the final doors have closed. Post-show, we follow up with the key editors and journalists to make sure they have all the information, photography and interviews they need to make sure they give your event the coverage it deserves.
From stand design to journalist liaison, we can support you with all aspects of your event – even if the task in hand doesn’t strictly fall under the ‘PR and media’ umbrella – including:
- Design, branding and messaging consultancy
- Copywriting for leaflets, banners and brochures
- Press packs for the exhibition’s press office
- Editorial visits and interviews during the exhibition
- PR attendance for the duration of the exhibition