Copywriting

Copywriting is more than just creative writing. We believe copywriting is the art of leveraging opinion, responding to key industry issues and influencing with words. At Smith & Smith PR we do this through by-lined and scheduled features, interviews and talking heads, issuing statements and through thought leadership and blogs.

The skill comes from a love of words, understanding the news cycle and plenty of experience. Our team has strong editorial credentials and understands how to make copy look seamless, whether writing for a trade magazine, a public sector blog or a tabloid newspaper.

Everything we write, we do with our clients’ voice in mind and everything we do furthers their PR objectives. We believe in the strength of words and the power that engaging, thought-provoking copy can have on reputation and a client’s profile. Editorial carries three times more weight than advertising space, showing just how valuable good copy and savvy media relations really are.