Public Relations.

Since the discipline of public relations was founded in the 1920s, the PR world has changed immeasurably.

For us at Smith & Smith, great PR is about meeting the new challenges while not forgetting what public relations has always been about – the media landscape may have changed, but PR still needs to communicate effectively to the client’s ‘public’, and to engage in meaningful relationships, whoever that public may be.

There’s never been a better time to communicate effectively with your public, and our role is to help our clients do exactly that.


 

 

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01

Thought Leadership

Success is not defined by column inches, it’s the ability to deliver a campaign’s KPIs. Our thought leadership programmes include round tables, white papers, summits & symposia and events supported by strategic content and digital outreach that deliver on a range objectives; from increased sales, strategic networking to managing and lobbying changing legislation and championing change.

02

Media Relations

We specialise in designing and delivering media relation campaigns that lead to valuable publicity for our clients in the newspapers, magazines, trade publications, web media, TV and radio programmes that matter to them. We see the importance of meaningful relationships with the press and use our long-established contacts to generate interesting and relevant content on behalf of our clients.

03

Crisis Management

We know that there are issues confronting companies on a daily basis. We also know that issues can arise that companies haven’t even contemplated – a real PR nightmare. Our job is to have our clients covered and prevent a crisis situation from developing. We offer an integrated service that anticipates, prepares and manages those difficult situations that sometimes occur in business.

04

Public Relations Built on an Unrivalled Understanding

Genuine, detailed knowledge of all the people involved in our campaigns – from our clients through to journalists, trade bodies and, of course, our clients’ customers – is what makes us a true partner to our clients.

There are no short cuts here. We take the time to find out what it is that makes our clients great and understand how our clients’ customers really like to be communicated with.

05

PR Strategy of the Year … and for Pro Bono Work

In a real David-and-Goliath moment, in 2015 Smith & Smith beat campaigns for Sony PlayStation, Bushmills Whisky and Paddy Power to win ‘PR Strategy of the Year’ for our pro bono client Manchester Dogs’ Home in the national Drum Marketing Awards.

We’re proud to have been a partner of Manchester & Cheshire Dogs’ Homes for over eight years, including delivering crisis communications support following the devastating criminal fire at Manchester Dogs’ Home which claimed the lives of some 60 dogs last September.

Worldwide interest in the story saw international media descend on the Harpurhey site, while the news trended first in the UK and second internationally on Twitter. In one morning, two Smith & Smith staff helped conduct a total of 72 media interviews, many of them live and with overseas media.