At Smith & Smith we know that success is not defined by column inches, it's being able to deliver a campaign's KPIs . Thought leadership takes the agenda beyond media relations, using top-line messages to propagate ideas outside of those media channels, whether that’s into central or local politics, lobbying groups, think tanks, industry leaders or peers.
Thought leadership also harnesses market insights, trends and intelligence that when showcased in a different context, opens doors, builds relationships and makes the connections that lead to success.
Our thought leadership programmes deliver on a range objectives; from increased sales, strategic networking to managing changing legislation and championing change. As a South Manchester-based PR agency, we are proud of the success we have achieved with our clients that include Aerelink , Daresbury Science and Innovation Campus, Manchester and Cheshire Dogs’ Homes and Meridian Business Support.
Our philosophy on this is simple: if an individual or an organisation has the potential to be a thought leader, then the PR campaign needs to reflect that, and additional strategy put in place to maximise opportunities. In a sense, we integrate public affairs into our mainstream PR campaigns without worrying that those activities ‘should’ be called PA rather than PR – having a bit of Northern pragmatism , we don’t mind bypassing labels to deliver what our clients need.
And there are a number of compelling ways to make you stand out in your field giving you the chance to set the agenda, shape the message and give you credibility among your client base and peers:
- Round tables
- White papers
- Summits & symposia
- Co-hosted events & media partnerships
- Content strategy
- Digital outreach
Call us and we can show you how to grab the lion's share of voice and take the lead. +44 (0) 161 927 9487