Media training

Lights, camera, action! You take a deep breath and then... wait, what did the journalist just ask you? Why can’t you remember your key messages? Agh, you shouldn’t have had that double expresso before the interview – and you definitely shouldn’t have done up your tie so tightly. And where are you supposed to look? Into the camera?  At the journalist? Oh no, just missed another question.

Whether being interviewed for television or answering a journalist’s query over the phone, dealing with the media can be daunting – even for the most practised of PR luvvies. At Smith & Smith PR, we can offer you bespoke media training programmes, group seminars and practical workshops to help you and your organisation handle your own PR successfully.

As well as general PR training – which can include anything and everything from writing press releases to running a PR campaign on a budget – we can also show you how to build media relations, deal with journalists and cope during different interview situations. Dressing appropriately, speaking confidently and portraying the right body language, whilst also conveying your key messages, are all skills we can help you with. We can also show you how to make the most of different interview situations, whether over the phone, on air, in front of the camera, or even through Twitter.